Privacy Policy

Last Updated: November 21, 2025

At MerchStoreIreland, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information in compliance with Irish and EU data protection laws (GDPR).

1. Information We Collect

When you visit our website or make a purchase, we collect:

• Personal Information: Name, email address, shipping address

• Payment Information: Processed securely through our payment provider (we never store your card details)

• Order Information: Products purchased, order history, delivery status

• Technical Information: IP address, browser type, device information (collected via cookies)

• Communication Records: Emails and messages you send to our support team

2. How We Use Your Information

We use your personal data to:

• Process and fulfill your orders

• Send order confirmations, shipping updates, and delivery notifications

• Respond to your customer service requests

• Improve our website and customer experience

• Comply with legal obligations

• Prevent fraud and ensure website security

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Contract Performance: To fulfill your order and provide customer service

• Legitimate Interests: To improve our services and prevent fraud

• Legal Obligation: To comply with tax, accounting, and other legal requirements

• Consent: Where you’ve given explicit consent (e.g., for marketing emails - which we currently don’t send)

4. Information Sharing

We do not sell, rent, or trade your personal information. We only share your data with:

• Printify: Our print-on-demand partner who produces and ships your order

• Shipping Carriers: To deliver your package (e.g., An Post, DPD)

• Payment Processors: To securely process your payment

• Legal Authorities: When required by law or to protect our rights

All third parties are required to keep your information secure and use it only for the purposes we specify.

5. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill your order and provide customer support

• Comply with legal, accounting, or reporting requirements (typically 6 years for financial records)

• Resolve disputes and enforce our agreements

After this period, we securely delete or anonymize your data.

6. Your Rights Under GDPR

As an Irish/EU resident, you have the right to:

• Access: Request a copy of the personal data we hold about you

• Rectification: Request correction of inaccurate or incomplete data

• Erasure: Request deletion of your personal data (subject to legal obligations)

• Restriction: Request we limit how we use your data

• Portability: Request your data in a portable format

• Objection: Object to processing based on legitimate interests

• Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, email us at support@merchstoreireland.com with your request and proof of identity.

7. Cookies

Our website uses cookies to:

• Remember your preferences and shopping cart

• Analyze website traffic and user behavior

• Improve website functionality and user experience

You can disable cookies in your browser settings, though this may affect website functionality. For more details, see our Cookie Policy [link if you create one, otherwise remove this line].

8. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL encryption for data transmission

• Secure payment processing

• Regular security audits

• Limited access to personal data

However, no online transmission is 100% secure. We cannot guarantee absolute security but take all reasonable precautions to protect your data.

9. International Data Transfers

Your data may be transferred to and processed in countries outside the EU/EEA (e.g., by Printify or payment processors). When this occurs, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the EU Commission

• Adequacy decisions by the EU Commission

• Other legally approved transfer mechanisms

10. Children’s Privacy

Our website is not intended for anyone under 18 years old. We do not knowingly collect personal information from minors. If you believe we’ve collected data from a minor, contact us immediately at support@merchstoreireland.com and we’ll delete it.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us & Complaints

If you have questions about this privacy policy or how we handle your data, contact us at:

Email: support@merchstoreireland.com

Data Protection Authority:

If you’re unhappy with how we’ve handled your personal data, you have the right to lodge a complaint with the Irish Data Protection Commission:

• Website: www.dataprotection.ie

• Email: info@dataprotection.ie

• Phone: +353 (0)761 104 800